The VISCOM expo which took place in Dusseldorf, Germany from Jan.8-10, 2019 was a successful event. It was collocated with PSI and PromoTex Expo. “The time was ripe to create a new, central hotspot for all things advertising and selling, without losing sight of the independent existence and identity of each of the respective industries”, says Petra Lassahn, the director of the three shows.
With 185 exhibitors (2017: 197), 9,647 visitors (7,231) from 53 nations and 24% international attendance Viscom made a departure to new shores.
This result made Petra Lassahn, who had been “on board” with Viscom since 2006, extremely happy: “We have succeeded in turning things around after three frankly anything but easy years. Our focus on the core elements – signmaking, large-format printing and print finishing – and the development of new live hands-on formats and lecture forums decisively contributed to achieving this turnaround. The trust exhibitors placed in us formed the basis for this. It would not have been possible with this close relationship grown over the years. Viscom is a winners’ trade show again
The Nigerian Delegates from Confidence Media Concept Ltd was there live and it was indeed a fulfilling time for everyone.
View pictures below:
